Common Marketing Strategies for Small Businesses
entrepreneurs in Oregon are known to face numerous challenges. Over the last few years, the burdening problem has mainly been that of paying higher tax rates. Unfortunately, the new tax plans seems to stir the problem for business owners in the area. In turn, business owners have been forced to come up with other strategies to cut down on costs. Below are some marketing strategies that have the potential to be embraced in 2017.
Businesses are considering outsourcing today for them to thrive. However, there are fears that come with this strategy. Many organizations consider it an unnecessary expense as all plans can be executed internally. Regardless of the fears, the tactic still remains viable.
It will thrive in many states across America including Oregon. There are protectionist efforts by the Trump regime to stop outsourcing but it has countless benefits to small business owners. Heavy taxation could however cripple the strategy. In turn, that could have detrimental effects in the economy because local business would operate at increased costs. Likewise, organizations appreciate new experts that have vast knowledge on new marketing tactics. That is the reason companies are consulting professionals like Silverback strategies to devise new plans and set objectives. As a business owner, hire consultants that you can trust to evade wastage of time and money. Ask for referrals or research online if you want reputable professionals.
Business owners are also embracing mobile trends. Small businesses bank more from mobile traffic than the regular traffic. Any company with a website cannot lack a single responsive layout this days. In this regard, businesses are customizing their sites to fit the client in aspects such as user friendliness, entry and user experience. The mobile approach is also useful for companies that want to be felt locally.
Content marketing is another effective strategy. Another useful approach is content marketing. Formerly, it was seen as highly marginal but is now appreciated. Companies understand the importance of SEO tools particularly at the local level and modify their content to fit the tools. Companies value strong and updated blogs as this is a way to sell fresh content to their audience. Additionally, they understand the worth of guest blogging where clients access free content.
Advertising through videos is also trendy. Small businesses can now share videos via Facebook and YouTube. Research indicates that videos have the highest impact in attracting clients that other content.
Most importantly, customer retention is critical. Loyalty program are a great way of attracting customers. The tactic is applicable to small and large institutions such as banks. For instance, banking institutions post adverts and videos showing their effect in the community and that extends their popularity.
Organizations want to become competitive in 2017 by adopting new marketing strategies. The tactics should focus on direct connection with clients. They should include loyalty programs and social media interaction.
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