Google Planner: The Lifeline For A Successful SEO
Choosing the best keyword to use has always been crucial to your success. The bad thing about optimizing your page with wrong keywords is the few sales you will get at the end of the day even if there is a lot of traffic going on.
Why use Google Planner
It’s important to have a Google planner because there is no point trying to optimize your web pages or your PPC campaigns for keywords that are too competitive or too expensive. There is no point in targeting the keywords that are competitive if the thousands of visitors they do not want to spend any money on the product or services you are offering to them.
Google planner is not just about identifying high traffic keywords. What keyword research is really about is identifying keyword phrases that have a really good probability of making you money!
You need to be focused on finding keyword phrases that associated with people who are looking to take action. You will make most of the profit if you use Google planner.
For example, if a keyword phrase contains the word “review” or “buy”, it suggests that someone is currently looking to buy something anytime soon, either instantly or once they have read a very good review that confirms that their well-informed buying decision is a good one.
The best thing about availing to Google planner is to be able to know the grounds behind the person searching for that specific keywords. Were they simply searching for free advice and information, or were they looking for something with credit card in hand?
Through Google Planner tool, it would help you a lot if you are struggling to identify the intention. Choose the option to display the average cost according to per click basis for each and every single phrase returned, and then sort out the keywords by cost per click, from highest to the lowest. In general, the keywords that are generating the highest cost per clicks will be the ones with the most probable buying intent.
This follows because advertisers are prepared to pay more for keyword phrases that make them the most cash. Therefore, if the advertisers are shelling out two dollars per click for a keyword, it’s because the keyword is generating more and more sales.
Focus your online marketing efforts on optimizing your websites and campaigns on the keyword phrases in order to generate more cash. The Google planner helps you to not simply choose keywords that generate the most visitors; you need to find keywords that will bring you the most cash.
There are some Google planner on the market today that will virtually automate the keyword research process.
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