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Importance of Influencer Marketing First of all, let me say this is not a new marketing concept.Nevertheless, if you can get the right folks who will be engaging and having them discuss your brand and product, you will be capable of expanding your customer portfolio and rise your sales proceeds. The word of mouth is the tried and real methodology going back on the day where it was the most reliable method for possible clients to hear about your items and your brand. When it comes to making a company announcement about marketing, the use of megaphone is no longer in use.Social Media Marketing has taken the tried and true method of Word of Mouth marketing and made it international and immediate. Creating with the online influencers will have a powerful effect using Pinterest, Twitter, Facebook, Google Plus and many other social media platforms. Influencer marketing offers your business the opportunity to tap into trusted client network. You turn friends into company spokespeople who advocate for your business. The big question is how can you maximize the return on this influencer marketing investment?
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Find influencers inside your sphere and outside your sphere
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For example, marketers at a furniture manufacturing company should check out interior design blogs, fashion blogs, DIY blogs and even construction blogs to find discussion overlaps. Yes you want to bring in the big names as influencers, but you want the up and coming audience that has to be the first to pioneer a cool idea or topic. These people are the must-have audience and their rivals are good targets for your network as well. Do not only target the individuals with huge networks. Be sure you focus on people with smaller networks, as they tend to have a bigger influence with their audience. Reward the Influencers Everyone likes the red carpet treatment so this is no different. This is an approach in recognizing and reward the active players in your social media circles. Perhaps they get the first shot at fresh product offerings or an exclusive on latest content. You may even give them free demos of your products or services. You may be wanting their feedback or inputs on the latest products prior to rolling them out nationally so they get the chance to try each one of them first. People like to feel that they have an impact and this is a way to make them feel special.You can have the influencer retweet, repost and like posts and products for a much bigger social media blitz. Most of the influencers have various offers from other brand so it is significant to keep the influencers engage with unique topics and content along with consistent incentives.