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How to Protect your Business Reputation Online

The most valuable asset of a business is its company’s reputation. You could lose customers and sales, if it’s tarnished. Showing that bad reviews are not always what they seem they are and the things that you can do about it is what this article is all about. We are standing or falling on the status of our reputation either in life or in business. Through staff training, customer service policies, listening to customer feedback and more, companies spend many years, and much money, building up a positive reputation. A reputation is very delicate that it can be easily damaged into a thousand pieces by a few ill placed words in spite of everything that has been done by the company. This is truly true in this world of modern technology with internet review sites and technology of digital mobile, where a bad review about a certain business can be said and be read by the entire world in just a minute.

Especially as 89% of consumers around the world start to look for a product by doing a search on the internet before buying, managing how your business is represented online is very important. Furthermore, it is not new that there has been a big competition of businesses out there, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you.

While it is perfectly normal to feel angry or upset about bad comments that others say about your business, you need to control yourself and should not lash out at all cost. Once you have published something into cyberspace, it is very difficult to remove it completely, as some businesses have proven and is an unfortunate truth. Admitting that you have committed an error is something that you should not be afraid of, if you really committed one and you should take public actions to make it right. The fact that you have owned up and are committed to getting it right, people would respect that. That way, you may build confidence in your business motives and ethics.

These bad comments are often taken as a personal attack to us. You can easily be put under public examination by the way you react to negative comments because of the fact that you represent your business. It is much better that you write a draft first, then leave it that way until such that you are already calm and edit your write up and soften any overly harsh words. After all, deception cause lesser trust in business than reading a few bad comments.

Source: linknow media

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