FOR IMMEDIATE RELEASE
(Tacoma, Washington)–The internet has changed the way people do business in fundamental ways. The traditional methods of pushing advertising out to the customer are being replaced with an approach known as inbound marketing. To better inform business owners of the strategies and benefits associated with this new form of marketing, Lone Fir Creative has published a new page outlining the major points that business owners need to know at lonefircreative.com.
Said company spokesperson and author Tyler Pigott, “My purpose in publishing this information is to help readers understand how inbound marketing can benefit their business. First, I tried to distinguish the term ‘inbound marketing’ from other similar terms, like ‘content marketing’ and ‘digital marketing.’ I also wanted to show how the concept has grown along with changes in communication technology that give so much more control to the user than more traditional formats like TV, radio, and print.”
Pigott outlined some of the major points covered in the article. These include the most successful tactics used in inbound marketing, such as email marketing, blogging, and social media marketing; the guiding 5-step methodology for employing those tactics effectively; the buyer’s experience with inbound marketing; and the different buyer personas that sellers encounter. “The take home message,” said Pigott, “is that inbound marketing is more than a trend; it’s the most important method for reaching customers that businesses have. It’s essential for all business owners to understand what inbound marketing is and how it can work for them.”
Lone Fir Creative is a digital and inbound marketing agency dedicated to helping clients grow their businesses. In addition to helping clients effectively employ inbound marketing strategies, the firm also serves as a brand consultant and strategist. Their branding services include brand design and messaging, web design and development, and collateral materials like logos and business papers. “Branding is all about identity,” Pigott explained. “We help companies to identify and express their unique qualities through their brand.”
Lone Fir also offers consulting services designed to help businesses identify and achieve their goals. They work with clients using a three step process: evaluating what is currently going well, deciding what the client hopes to achieve, and developing a concrete plan of action to meet the client’s goals. “We encourage our clients to dream big,” said Pigott. “No matter what our clients want to achieve, we can help them develop an actionable plan to get where they want to go.”
About Lone Fir Creative
Lone Fir is a digital and inbound marketing agency. They handle marketing, branding, and strategy for products and companies wanting to tell their amazing story. The marketing professionals at Lone Fir work with every client to clarify his or her brand message and build a strategic plan to reach goals and generate more leads to grow the client’s business. At Lone Fir, experts know how to position each client as the guide to solving the customers’ problems.
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