Why Video Quality is King
The current market behavior now places the consumer above the producer and consumer are not longer under the mercy of the producers but the tables have turned, and this is the reason why producers need to work hard in finding ways to cultivate this relationship with their consumers in order to please them and gain their loyalty. As the race gained momentum, achieving ‘customer satisfaction’ outpace all other efforts relative to benefiting its consumers. In other words, it is not enough to say that the consumer is king, producers continue to match its services from the consumer’s angle.
In this day and age, offering something to your customers should satisfy their prerequisites, and you don’t merely offer them a certain type of coffee, but it has to match how consumers like to drink their coffee. What this means is that to barely hand over a cup that spills or a universal cup to carry all the producers products – like open holes for straws, which can still cause a spill can aggrieve and wrong a consumer.
Information dissemination is another important consideration when you are marketing your products. It is, as you might have known, an accepted fact that content is king. But consumers nowadays do not only want to get instant information or instant entertainment, they also wants an immediate satisfaction or instant enlightenment. In other words, it is not enough to simply provide inscribed information or an entertaining piece of literature else a story, they want to instantly see an object even while the information is gradually supplied. This is where video quantity and video quality comes in.
So producing a lot of videos (video quantity) is not really enough but what is more important is the kind of video you present (video quality). This means that you have to produce a video with the right content for your audience. While articles and other information that can be read can give much information to a reader, these usually cannot give that much emotions as what videos can give to a watcher.
Therefore in the marketing world today, video is now king if placed in the suitable order, but essentially not just any video. When you distribute content through video production, your consumers get instantaneous content comprehension and awareness which help them in their buying decisions; it is said that 96% of these consumers are actually helped by video content when they buy their products. Very many people say that when they watch an interesting video, it leaves them with a positive impact of the brand.
Today, selling products can give you success if you are able to build an emotional connection with your prospective client.
Refer to: Get the facts