Pay Per Call Marketing and Its Advantages
Today, there are more in excess of a billion smartphones worldwide. And with the handiness of click to call, businesses are observing more customer-initiated phone calls coming in through their mobile marketing efforts. In fact, it is predicted that yearly calls to businesses will rise to 162 billion in 2019–more than twice the 2014 volume!
With calls being the rise, expanding your business or performance marketing program with the use of pay per call markettechniques appear to be a no-brainer. But below are bottom-line benefits pay per call markettechniques offer:
Maximized High Value Leads
Pay per call markettechniques are the most effective way of attracting your mobile audience. Rather than directing mobile customers to a landing page that has your form, they can just tap a click-to-call call button to connect with your business. More than half of mobile actually searchers say that they regularly have to call a business from a mobile search ad. Even in the digital era, customers are buying over the phone more than ever.
Quality Control and Security
Marketers, performance-based marketers in particular, are very concerned with lead quality, aware that a positive ROI depends on it. With phone calls added to your marketing strategy, you’ll quickly observe an increase in lead quality for two core reasons:
First off, as we mentioned earlier, phone calls are naturally higher quality when compared with digital leads because callers have more buyer intent. On top of that, calls have 100% contact rates, as opposed to digital leads which may be old, recycled, or simply impossible to connect with.
Secondly, pay per call markettechniques ensure you have quality controls at your disposal so that you can only receive the calls you want.
With pay per call, you’ll capture new leads and customers, and you will see a bigger return on your media investments. On the whole, you’re monetizing an entire new traffic stream, and when you boost lead volume, and maintain or even raise quality, you have a sure strategy for a better ROI.
Full Visibility and Control
Being a digital marketer, you’re accustomed to getting insights into online conversions and the path to purchase. With pay per call, you have the same kind of visibility, topped by insights you can never get from digital transactions. Pay per call markettechnique analytics give you:
Call traffic origins
> Most successful campaigns and affiliates
> Call conversions and results>
> Customer behaviors and preference trends
> Extensive caller profiles
> Full view of the path to purchase
Pay per call markettechniques also offer overall control of the call experience. With access to these insights and tools, individual campaign and general strategy optimization becomes a lot easier and more productive.